I turn technical, regulated, and hard-to-explain products into go-to-market strategy and communication that buyers, investors, and institutions actually understand. Built for founders scaling AI and deep tech companies.
In AI and deep tech, the best technology rarely wins by default. It wins when the market can understand it fast enough to trust it, budget for it, and buy it again.
That gap, between what a technology can do and what a market is ready to believe, is where most technical founders lose time, funding, and category position. Engineering roadmaps compound. Go-to-market, left for later, usually doesn't.
"The first credible voice in a technical category shapes the language every competitor is forced to use next."
None of this replaces the technology. It's what makes the technology legible to the people who fund it, buy it, and build their own careers on recommending it internally. For early-stage founders, that means treating positioning and buyer-readiness as founding-team work, not a hire made after the next round.
Advisory and embedded leadership for startups navigating technical products, regulated buyers, or fast-moving AI adoption, sized to where you currently are.
Market positioning, buyer mapping, and messaging for technical products sold into regulated, enterprise, or government markets.
The use of AI to execute, route, and optimize multi-step tasks in a workflow with minimal human effort.
Brand building and translating technical innovation into clear, credible, and compelling messaging for customers, investors, partners, and the market.
Embedded, high-ownership GTM leadership for founding teams who need it before they can hire it full-time.
I founded and ran a government-funded accelerator program at Mali Tehnopolis Samobor, coaching more than 20 founding teams through positioning, MVP launches, and their first go-to-market execution.
My most successful project is a hardware and software radar company. They are a case I point to most, as for this deep tech company, I ran a full rebrand and a go-to-market strategy, which helped take their technology into 50+ countries and won prestigious award for most successful post-startup.
More recently, as part of the senior management team at BSBI Berlin, I took full ownership of a 40+-person cross-functional team and co-led the award-winning AI University pilot project, deploying tools such as Synthesia, ElevenLabs, Riverside, and Runway into live operations.
I now work on full AI workflow automation and agentic engineering. This website is the product of AI I created from scratch.
Led the complete rebrand (identity and messaging architecture) for a Croatian radar hardware and software producer, and designed its B2B and B2G marketing strategy from the ground up.
Brand film for Review Booster Pro, an NFC tap-card that turns a five-second phone tap into a five-star review on Google, TripAdvisor, or Facebook.
Co-led the integration of AI tools into live education operations across multiple European campuses, while holding full ownership of a 40+ person cross-functional team.
Whether you're a first-time founder heading into an enterprise sale, or scaling AI adoption across a team, I'd love to hear what you're building.
This is a courtesy translation. The German version is legally binding.
